Monday, August 6, 2012
MORE TRAIL ECONOMICS - TOURISM
The potential of use of the Chester Valley Trail by tourists should not be overlooked. The Chester Valley Trail, linking central Chester County to Montgomery County and the commercial shopping hub of King of Prussia to the Northeast, is in a unique position to draw outsiders into the Chester County area.
This can impact the Chester County economic environment in a number of ways: “By providing a trail that attracts residential and business investment, local governments should be able to collect additional tax revenues without making the difficult choice of raising tax rates. Furthermore, in an area that has limited trails, like Chester County, trail implementation should attract residents, businesses and trail users from outside the area. Trails can provide an increase in the number of visitors that directly impacts the local economies. The increase in visitors consequently increases the likelihood of money spent in that location . . . . The attraction of people to an area (potential customers) in turn increases the visibility of local businesses and communities, allowing opportunities for businesses to sponsor events while gaining business exposure.”*
*“Trails and Revitalization: A Study of the Economics Associated With Public Trails” from a presentation by Robert J. Schoutens at the 2006 National Trails Symposium in the Quad Cities of IA and IL
We have a lot to gain from the potential economic effect of tourism into Chester County that is generated by use of the Chester Valley Trail.